What Are Playbooks?
Last updated August 14, 2026
A playbook is the rule set that defines what "good fit" means for your kind of business. Instead of one generic definition of a good lead, Lead Engine tailors what it looks for based on what you actually sell:
| If you sell... | We look for prospects with... |
|---|---|
| Website design / redesign | No website, or a weak one -- missing a contact form, poor mobile experience, no security certificate |
| Social media management | Missing or inactive social media presence |
| SEO services | Weak on-page SEO -- missing titles, descriptions, and other basics |
| General / multi-channel marketing | A mix of the digital-presence gaps above |
| Selling directly to local service businesses | A broader range of local business categories, matched more on business type than a specific digital gap |
| Recruiting / staffing services | Businesses in industries that typically hire often |
Every playbook also knows what to avoid -- most importantly, it won't hand you another agency or service provider in your own space as a "lead."
If none of the standard playbooks quite fit how you work, let us know -- new playbooks can be added.
Was this article helpful?