Why Does My Campaign Show Fewer Leads Than Requested?

A few things can cause this, none of which mean something's broken:

• It's still in progress. Large requests are delivered in batches over a short period rather than all at once, especially for bigger campaigns.
• The search area genuinely ran out of strong matches. If a category and location combination doesn't have enough businesses that clearly fit your goal, the campaign will say so honestly rather than padding the results with weak matches.
• A few leads didn't hold up on a closer check. If a lead that initially looked qualified later failed verification, it's dropped and the system automatically searches for a real replacement rather than leaving you short.

If a campaign finishes noticeably short and you're not sure why, the campaign's own status will tell you which of these applies.